Episode 29 - How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)

How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)

On this episode of Shift Happens: Beyond the Boxes, host Jason Bergenske sits down with direct mail expert and founder of USA Home Listings, Greg Sheppard, for a 🔥 no-fluff conversation on how old-school mail is still crushing it in the modern moving industry.

🎙️ Recorded live at the Legends Retreat, Greg shares how he walked away from a soul-sucking job, took a massive leap of faith, and built a lead generation system that now powers multi-million dollar moving companies. From 💌 handwritten envelopes to Facebook retargeting, this episode is your blueprint to winning high-ticket customers while your competitors waste money on weak leads.

If you think direct mail is dead—think again. 💥

🚛💡 What You’ll Learn in This Episode:

✅ How Greg went from 🤯 broke and burnt out to booking millions using direct mail
✅ Why ✍️ handwritten envelopes, personal touches, and consistent follow-up still win
✅ How to build 💪 trust and brand authority before you ever say hello
✅ The biggest 💀 marketing mistakes movers make—and how to fix them
✅ Why USA Home Listings delivers a 🔁 50–100x ROI for movers who do it right
✅ How automation = 💨 speed-to-mail: next-day postcards triggered by home listings
✅ The secret sauce: 🧠 mail + 📲 Facebook + 📩 email = omnichannel domination
✅ How Eric Wirks (Wirks Moving) went from client to 🧑‍💼 CEO of USA Home Listings
✅ The real secret to out-booking your competition without breaking the bank 🧨

Whether you're trying to push through a slow season 🌧️ or scaling past $10M 🚀, this episode is loaded with strategy, mindset, and proven tactics from two movers who’ve lived it.

👉 Tune in now to learn how to use direct mail to flood your pipeline with high-quality leads!

🔗 Get started with USA Home Listings

🎧 About the Podcast: Shift Happens: Beyond the Boxes

Hosted by entrepreneur Jason Bergenske, Shift Happens pulls back the curtain on the moving and home service industry—featuring real stories, hard lessons, and the strategies that drive long-term success.

🔔 Subscribe on YouTube, Apple Podcasts, or Spotify to catch new episodes.

Shift Happens: Beyond The Boxes Podcast
Hosted by MoveitPro Founder & CEO Jason Bergenske. With 3 Generations of moving company ownership, Jason decided to "Moveit" from his Families Moving Business, J&J Metro Moving and Storage to building a successful and essential piece of customer relationship management software with MoveitPro. Soaring to the Inc. 5000 List of fastest growing privately owned businesses in the United States, MoveitPro is the only moving software created by movers for movers. Now he's brought his knowledge of the Moving Industry to this amazing Podcast that covers Business Growth, Industry Challenges and guiding other moving companies to success with creative storytelling.