Episode 27 - How Handwritten Mail Is Winning Big Jobs in the Moving Industry

What if one small shift in your marketing could land you bigger jobs, better customers, and deeper brand trust?
In this episode of Shift Happens: Beyond the Boxes, recorded live at the 2025 Legends Retreat, host Jason Bergenske sits down with Matty Mailers—the creative mind behind Moving Letters and long-time owner of I Haul I Move.

What starts as a conversation about mailers quickly unfolds into a deep-dive on:

• Reinventing postcard marketing with AI-driven handwritten letters
• The ROI of personalization in an industry where trust matters most
• How adding just one golden ticket or family photo can double your impact
• The shift from just “selling moves” to “selling trust”
• Running multiple businesses and learning to scale while staying personal

Whether you’re mailing 50 homes or 5,000, this episode offers a playbook for standing out in a sea of sameness.

💥 What You'll Learn:

• Why traditional postcard marketing is broken—and how to fix it
• How handwritten mail gets into the kitchen while postcards hit the trash
• Turnaround times, targeting strategies, and real revenue insights
• Using “Golden Tickets” to create memorable first impressions
• How direct mail results in higher-paying, more trusting clients
• The energy and transformation that comes from being part of industry masterminds like Legends Retreat

🧠 Final Thought:

Sometimes, it's not about being the loudest—it's about being the most personal. Handwritten wins hearts... and high-ticket clients.

🎧 About the Podcast: Shift Happens: Beyond the Boxes

Hosted by entrepreneur Jason Bergenske, Shift Happens pulls back the curtain on the moving and home service industry—featuring real stories, hard lessons, and the strategies that drive long-term success.

🔔 Subscribe on YouTube, Apple Podcasts, or Spotify to catch new episodes.

Shift Happens: Beyond The Boxes LIVE Q&A 
An extension of our regular Shift Happens Podcast where we go LIVE every other week (Wednesday's at 1PM Eastern) and take questions LIVE On-Air form callers. We will occasionally be bringing in some special guests like Gary Bergenske (Ep.1) with his wealth of knowledge in the moving industry.  Other times we will have one of the MoveitPro team there to answer specifics about our system as well as the industry. 

Shift Happens: Beyond The Boxes Podcast
Hosted by MoveitPro Founder & CEO Jason Bergenske. With 3 Generations of moving company ownership, Jason decided to "Moveit" from his Families Moving Business, J&J Metro Moving and Storage to building a successful and essential piece of customer relationship management software with MoveitPro. Soaring to the Inc. 5000 List of fastest growing privately owned businesses in the United States, MoveitPro is the only moving software created by movers for movers. Now he's brought his knowledge of the Moving Industry to this amazing Podcast that covers Business Growth, Industry Challenges and guiding other moving companies to success with creative storytelling.